Nothing In This World - Makes Good Marketing Sense!!!

Do you know
What it’s like
When it’s wrong
But it feels so right?
(Nothing In This World)

Yes dear friends,..that is Paris Hilton's song's lyrics!!

Paris Whitney Hilton!!
heiress, celebutante, singer, model, actress and television personality.
And yes I am a fan,..of the lady (and she is a lady) and the song.

You know thats the fun in being me. I can get away with such, as my friends would put it, 'irrational' choices. And they are right most of the time. My habits are irrational, random, erratic at best. A good example would be my new found passion for The OC and Ryan Atwood.
But that is best left for another post.

This time let me tell you why Paris Hilton. To be able to understand this question, you need to know her life a bit.This 27 yr old party-freak is the oldest of four siblings and a part of the Hilton empire.The value of Paris' inheritance is estimated at between $30 and $50 million.Hilton has so far worked as a model, actress, musician, and businesswoman. According to Forbes Magazine, she earned approximately $2 million in 2003–2004$6.5 million in 2004–2005, and $7 million in 2005–2006.Hilton is known for her love of small dogs, including a Yorkshire Terrier and a female Chihuahua named Tinkerbell, who has "authored" a memoir, The Tinkerbell Hilton Diaries.

Impressive huh??
The fact I am pushing here is that one, she is self sufficient in her expenses, and two of the four Hilton siblings she is the most popular. Nicky is known more as Paris's sister than anything else.

Our party girl has created a "brand" of her own. She is a fragrance, footwear range, a night club, clothing line, purses amongst others. More importantly she is a lifestyle. Yes. The pink and the chihuahua and the party girl image. Girls aspire to be her (however wrong or right it is). Pretty much a marketing guru in this area, isnt she??!!

Another thing I love about her is that she loves what she is doing, and does not give excuses for her actions. She did not till lately over the driving issue..(Again, wrong or right...)

I agree with her self given title of "iconic blonde of the decade".Not that she doesnt have her negatives... Her constant need to be in lime-light(which I can relate to), constant partying and complete and utter disrespect for authority etc etc...but which one of us doesnt have negatives...and to have each one of our moves being monitored we will be subject to make more mistakes than usual.

I am not defending or rationalising her actions. Thats not what I am here for. You see, think of 10 to 15 years in future. Having created a name for herself in whatever fashion she has at least made sure no one forgets her.
Ever!!!!